Hamzelouei says brands seeking an effective social media presence should focus on uncovering the origin and reason behind audience decisions rather than the resulting behavior.
Dissecting the "attention economy" with Fourmind's CEO; Hamzelouei: Brands should move toward understanding the "origin of behavior"
Hamzelouei says brands seeking an effective social media presence should focus on uncovering the origin and reason behind audience decisions rather than the…
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